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Any technologist will be familiar with projects where the engineering team is asked to deliver on a long backlog of features, with unclear customer or business value. Instead, how can engineering teams use an evidence driven approach to support the business in building truly valuable applications?
In this live episode of the Scaling Tech Podcast, we speak with David Bland, co-author of the widely acclaimed book “Testing Business Ideas” (Wiley). Co-authored with Alexander Osterwalder, the book has sold over 100,000 copies in 20+ languages, and is widely used by executives, entrepreneurs, and innovation leaders worldwide.