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The Scaling Tech Podcast
Dr. Barbara Wixom on Data is Everybody's Business (Scaling Tech Podcast Ep24)

In today’s world, data is no longer the purview of data scientists alone. Data is Everybody’s Business, which is also the title of Professor Barb Wixom’s new book from MIT Press. On Episode 24, we learn how to monetize data via Improving, Wrapping, and Selling. Barb talks with us about acceptable data use, and shares details on her framework of Capabilities, Initiatives, and Connections, for generating business value from your data assets.